Policy Agreement

Thank you for visiting our shop. This privacy policy tells you how we use personal information collected on this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

Note: the privacy practices set forth in this privacy policy are for this website only. If you link to other websites, please review the privacy policies posted at those sites.

Who we are

MORA Watch Straps, a division of MORA LLC.


Throughout this notice, ‘we’, ‘us’ and ‘our’ refers the above brand.

What personal data we collect and why we collect it

  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

Comments & Reviews

When visitors leave comments or reviews on the site we collect the data shown in the comments/review form, and also the visitor’s IP address and browser user agent string to help with spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We temporarily store information input from visitors into any website contact form, so that we may respond to the visitor’s inquiries competently. This allows us to provide optimal customer service and assist any of our visitors with issues or questions they may have.


A cookie is a small text-only file which is placed on your computer. The file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow our website to respond to you as an individual – for example, how quickly did a webpage download for you? What pages did you visit? Do you still have items in your shopping cart? We only use this information for statistical analysis purposes and to improve your website experience.

A cookie in no way gives us access to your computer. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer although we would rather you didn’t… this may prevent you from taking full advantage of the website and it’s features.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Our website uses Google Analytics, a web analysis service by Google Inc. (“Google”), which uses cookies. This involves cookies from Google itself (Google Analytics cookies). The information about your use of this website, which is generated by these cookies, is transmitted to a server owned by Google, Inc., and stored there. No private information is sent to Google and your IP address is anonymized. You can opt out of the placement of Google Analytics cookies through an add-on to your browser.

By opting out of Google Analytics cookies you can exercise your right to deny the collection, processing and use of data by Google Analytics in the future. To do this you can install Google Analytics’ disable add-on for browsers. As a result, you prevent Google Analytics from storing information about your website visits. Further information and tips about downloading and installing this disable add-on can be found at https://tools.google.com/dlpage/gaoptout.

How long we retain your data

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

If you leave a comment/review, the comment/review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

We respect your privacy and do not share, sell, rent, trade, or talk about the personal information you provide to us to any third party. Under no circumstances will we share any of your personal information with any third party. All payment information is securely transmitted and then stored with encrypted security software by our payment processor Stripe.

Names, addresses and further shipping information are sent securely to the chosen courier that the customer selects during store checkout via our secure shipping integration with ShipStation.

Visitor comments may be checked through an automated spam detection service.

In the footer of every page on our website, there is a signup for our e-mail newsletter. We encourage current and future customers to join our newsletter. Periodic discounts and product updates will be emailed to anyone that opts to join. Our Newsletter easily allows subscribers to unsubscribe at anytime by clicking the ‘UNSUBSCRIBE’ link at the bottom of any email newsletter. Our email newsletter is securely maintained by Mailchimp.

Children’s Privacy

We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Contact Us

6407 Bardstown Rd #237
Louisville, KY 40291

Submit an inquiry.

Last updated on May 19, 2019